The image book commissioned by Zabel Property for gsp Städtebau‘s Grand Tower in Frankfurt has been awarded the coveted iF Design Award 2017. For over 60 years, the award has been regarded as the international gold standard and is one of the best-known labels for design excellence. The iF Design Award is among the most prestigious design awards in the world. The Grand Tower’s 72-page image book won the Corporate Identity Branding award in the discipline Communication.
The international marketing of the Grand Tower, Germany's tallest residential tower, meant that unique demands were placed on the project’s marketing materials. The language of image and form, visualization, character, haptics, and content all needed to be perfectly coordinated in order to fully reflect the quality of Germany's 172-meter residential tower. Together with STERN GmbH, the communication agency commissioned to produce the book, Zabel Property poured its heart and soul into the image book.
Extensive and painstakingly detailed visualizations enable the image book’s viewers to experience every facet of the Grand Tower, from entering its lobby to savoring the setting sun’s last rays on the tower’s terrace. The image book succeeded in bringing the Grand Tower to life, especially for potential buyers who are not able to visit the building site in person, such as those from Asia or the USA, and provides them with an authentic experience of their future condominium.
“Our marketing materials need to be of the same high quality as our product, especially as they are one of the cornerstones of our sales activities. The Grand Tower will be the flagship for vertical living, not only in Frankfurt, but in Germany as a whole. From our point of view, the Grand Tower’s image book delivered optimal support to the project’s overall market positioning. And it’s simply fantastic that our performance has now been recognized with this prestigious iF Design Award,” said a very pleased Florian Krüger, Creative Director at Zabel Property.
About Zabel Property AG
Zabel Property, part of the JLL Group, is Germany’s leading specialist for sales of premium condominiums from developers to an international clientele. Fluent in 15 languages, the company’s property consultants and global network of 45 sales partners have established the company as the market leader in this segment. www.residential.jll.de
Zabel Property AG press contact
Dr. ZitelmannPB. GmbH
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Tel.: 030-72 62 76 1612
Fax: 030-72 62 76 1793