London: a city with something for everyone. The UK capital combines its historic and iconic facades with modern, awe-inspiring architecture. Take Borough Market, where farmers sell fresh produce on cobbled streets just minutes from the iconic Shard skyscraper. Along the river Thames, modern offices sit side-by-side with new residential towers offering views across the UK capital. Head west, and London’s Royal Parks are the perfect escape from the working week, while its south bank is a hive of activity, from dining to drinking, as well as theatre and music.
London’s cultural appeal is well-known. But the UK capital – well-connected with high-speed rail links to Amsterdam, Brussels and Paris, as well as six international airports – remains highly dynamic for professionals looking to boost their skills in a fast-moving job market. While the financial sector remains London’s biggest employer, the number of tech firms is growing, while media, tourism and fashion firms thrive. London attracts workers from across the globe, meaning demand for a place to live remains high. The city is also a major academic destination, with universities and colleges offering high standards of education across all subjects and areas of study.
London’s mix of housing, from Georgian to Victorian to modern, is unique. For investors and owner-occupiers, the choice is extensive. The city’s diverse mix of districts, from Chelsea’s quintessential side streets and King’s Road shopping, to the young-at-heart industrial vibe of Shoreditch and east London, is also a major attraction. Riverside living is a major draw, with apartment schemes running along the Thames river to the likes of financial hub Canary Wharf and historic Greenwich.
Apartments in London remain attractive despite price rises in recent years. A shortage of new homes is a significant characteristic, driving demand for rental property among professionals and at the same time fueling the city’s growth and sprawl. London continues to grow.