JLL has marketed 266 condominiums in Fritz Tower, a high-rise residential building in Berlin
- 266 sales closings
- International, exclusive sales
- Innovative product: High-rise residential building with micro-apartments and common areas
- Completion planned for summer 2020
One year before completion, JLL has successfully marketed all 266 condominiums in Fritz Tower, a high-rise residential building, to national and international individual buyers under a qualified exclusive contract. The 266 micro-apartments are located in the new Mittenmang quarter, not far from Berlin‘s main train station. The client is the Berlin-based Groth Group.
The intelligently designed floor plans and the attractive communal areas have contributed significantly to this sales success: each of the 22 to 47 sqm units is equipped with high-quality furniture and a kitchenette so that the residents do not have to worry about anything before moving in. A concierge, a co-working space, a bistro and an in-house fitness studio complete the special service in the 18-story Fritz Tower. The location in the Mittenmang quarter, just a few minutes’ walk from Berlin’s main train station, makes Fritz Tower a perfect residence for commuters or project workers who appreciate its very central location.
The buyers of the micro-apartments in Fritz Tower included both German and international private individuals and investors. Selling prices ranged from EUR 140,000 to EUR 310,000.
The services provided by JLL included a comprehensive marketing and communications strategy, which included informative brochures, renderings, a product film and a website.
Thomas Zabel, Head of Residential Development Germany, JLL: “The micro-apartments in Fritz Tower have proven to be an extremely popular product. This small-scale form of living with space-optimized floor plans in combination with attractive common areas was met with great interest from buyers and users alike. After all, people’s everyday lives have become more location-independent and more fast-moving.”
Thomas Groth, Managing Director, Groth Gruppe: “As the project developer for the entire quarter with around 1,000 apartments, including Fritz Tower, the speedy marketing shows us that the micro-apartment product is very much in demand in Berlin. The Mittenmang quarter, with its central location in Berlin-Mitte and optimum transport links, is predestined for this product.”
About Groth Gruppe
The Berlin-based Groth Gruppe has been building attractive, urban projects in popular locations since 1982. The company offers a range of real estate services, from project development to real estate management. As a service company with many years of experience and high quality standards, the Groth Gruppe offers a complete range of services from project development to property management. Since its establishment, Groth Gruppe has invested more than EUR 4.5 billion.
About JLL Residential Development
Residential Development is part of JLL, a global real estate services, advisory and investment management company. The team of the Residential Development division with 55 employees from 15 countries specializes in advising national and international clients on the purchase of high-quality condominiums in exciting German cities. JLL Residential Development also advises project developers on the conception, implementation and worldwide marketing of new residential properties. JLL’s industry-leading network of locations and decades of experience in the market enable it to provide a complete one-stop service.
